Daytime Population
Precisely’s Daytime Population dataset is a demographic data product that estimates the number of
people present in an area during the day, rather than the number of residents who live there at
night.
Key Features
Daytime vs. Residential Population: Traditional census counts measure where people live, but daytime population measures where people are located during working hours.
Inputs: The dataset is modelled using multiple sources such as census data, commuter flows, employment statistics, and sometimes mobile/device movement data.
Granularity: Typically available at small geographic units (e.g., SA1/SA2 in Australia, block group/tract in the U.S.) so councils, businesses, and agencies can understand fine-scale variations.
Use Cases
Local Government: Planning services and infrastructure (e.g., waste collection, traffic, emergency management).
Retail & Commercial: Site selection, marketing, and trade-area analysis.
Emergency Services: Estimating populations at risk during floods, bushfires, or other hazards.
Transport & Utilities: Understanding daily population surges in CBDs, industrial zones, or near major facilities.
Featured Datasets
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Why It Matters
Many areas experience large swings between night-time (resident) and daytime (workers, students, shoppers, tourists) populations. For example, a CBD may have only a few thousand residents but hundreds of thousands of people present during the day. Precisely’s Daytime Population data fills this gap, providing “functional population” counts that are essential for accurate planning and risk assessment.
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Contact Info
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